Healthcare

Healthcare Digital Solutions

A multi-department clinic site where each speciality has its own page and its own enquiry path.

Industry: Healthcare
Timeline: 4 weeks (concept build)
Technologies: React, TypeScript, Tailwind CSS, SEO architecture, Automated enquiry routing

Concept design for a multi-speciality clinic website

Transparency note. Studio concept build. Created in-house to demonstrate our approach for this profession — not a client project, and no client performance figures are claimed.

Before

Multi-speciality clinics usually squeeze every department onto one page. A patient looking for one treatment has to read past five others, and search engines have a single page to rank for a dozen different intents.

Challenges

One page competing for many unrelated search intents
Patients unable to find the right department quickly
Enquiries arriving without any indication of which department they are for
Doctor profiles inconsistent across departments

Our solution

We split the clinic into department pages, each with its own copy, FAQ and enquiry form that tags the department. A shared doctor-profile component keeps every listing consistent while letting each speciality rank on its own terms.

Website features

Dedicated page per speciality with its own metadata
Department-tagged enquiry forms
Reusable doctor profile cards
Internal linking between related departments
Accessible, keyboard-navigable navigation
Breadcrumb structured data across department pages

Final result

Each speciality has a page that can be shared and found on its own
Enquiries arrive labelled with the department they belong to
Consistent presentation for every practitioner
Clear crawl path from homepage to every department

Screens

Clinic concept homepage — Homepage — departments presented as clear entry points

Department page concept — Department page — treatment detail with its own enquiry form

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